In 2012, the British Museum will stage a major exhibition on the world of Shakespeare in collaboration with the Royal Shakespeare Company.

Visitors to the exhibition will delve into London 1612 to see it as it was 400 years ago: an emerging international city where theatregoers jostled one another daily at open-air performances of the latest play by William Shakespeare.

The exhibition, supported by BP, will be brought to life through objects, quotes from Shakespeare and performance. Objects include a stunning range of important paintings, rare jewels, original manuscripts and other items linked to Shakespeare’s plays.

As a Sustainability Partner and the Official Carbon Offset Partner with Target Neutral, BP has created an offer for all ticketed spectators, to offset the carbon footprint from their travel to the Games.

Got a ticket to London 2012? Want to join in a world record attempt? Then we’ll offset the carbon footprint of your travel to the Games for free!

This is a fantastic opportunity for millions of Games ticketholders to offset the carbon footprint of their travel to London 2012 for free and join in a world record for the largest number of people to offset the carbon footprint of travel to a single event.

Millions of spectators travelling to London 2012 next year will produce hundreds of thousands of tonnes of carbon dioxide – imagine enough to fill a gigantic balloon that would dwarf London’s landmarks. Target Neutral is stepping into action by offering to offset the carbon footprint of all ticketholder journeys to the Games and its events. Ticket holders can sign up online now for free and travel to the London 2012 events with their carbon emissions already neutralised.

Step into carbon action with Target Neutral


We can all try to reduce the miles we travel by car. When we do need to drive, we should take care to drive more efficiently.


Choose the right car, fuel, lubricants and tyres.

Reforestation in grassland areas of Uchindile, Kilombero, Tanzania & Mapanda, Mufindi, Tanzania


We can neutralise CO2 emissions by investing in carbon reduction projects elsewhere in the world.

Free spectator carbon offset

Help us set a world record for the most individual carbon offsets to a single event